Founded in 1948 by Rudolf Dassler, PUMA has gained notoriety for dressing Olympians and top athletes worldwide. From their humble roots as the footwear company Gebrüder Dassler Schuhfabrik, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes. In recent years, the brand has focused on refining their iconic styles, collaborating with fashion labels from Jil Sander to BAPE.
Unsurpassed wearing comfort is a given with the all-new IGNITE evoKNIT and its form-fitting, mid-height knitted upper. A TPU piece and support strap stabilize the heel by locking it onto the platform, while seamlessly bonded overlays increase comfort and fit. Mounted on the classical IGNITE tooling for maximum energy return.
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