Established in 2012, HBX is a global e-commerce platform and retail destination carrying over 250 curated brands from both established and up-and-coming menswear, womenswear and lifestyle labels.

HBX focuses on delivering the latest, trend-setting fashion, accessories, footwear, home and lifestyle goods to its customers, curating a truly global and exciting assortment at the leading edge of culture.

Servicing over 80 markets worldwide, HBX is available in five languages on hbx.com and the HBX App, has retail flagship stores in Hong Kong and New York, and also boasts a very active digital community on Instagram, Facebook, Twitter, LINE, WeChat, RED, Kakao, and more.