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HBX’s very-own parent company HYPEBEAST was founded by Kevin Ma in 2005. A personal passion project turned into a media empire, HYPEBEAST stands at the forefront of fashion, arts, design, and music. It educates, communicates, and connects with the global audience on subjects beyond fashion trends-all things intriguing and creative. From authentic editorial content to collaborations with fashion labels and artists, HYPEBEAST is continuously thriving with its divisions reaching out to audiences through editorial, commerce, and creative production platforms. Hypebeast Ltd. was named one of Forbes' "Asia’s 200 Best Under A Billion" in 2018 and one of Fast Company's "Most Innovative Companies" in 2017.