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Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia started the business in 1966 as a custom-made sneakers shop for “everyone in the family.” The brand experience tremendous growth with exploding popularity of skate cultures around the US in the 1990s. What once started as a “made that day and sold that day” sneakers shop has now transformed into a globally recognized street culture brand. As much as how the world has changed since its humble beginning, Vans stays true to their roots of simplicity and authenticity, which makes it their true competitive advantage among competitors.