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Vans

Brothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia started Vans in 1966 as a custom-made sneakers shop for “everyone in the family". The brand experience tremendous growth with exploding popularity of skate cultures around the US in the 1990s. What once started as a “made that day and sold that day” sneakers shop has now transformed into a globally recognized street culture brand with iconic models such as Old Skool, Authentic, and Sk8-Hi. As much as how the world has changed since its humble beginning, Vans stays true to its roots of simplicity and authenticity, which makes it its true competitive advantage among competitors.