CDG PLAY is a laid-back, unisex sub-label from the renowned designer Rei Kawakubo, celebrated for its youthful vibe and playful aesthetic. Launched in 2002, PLAY showcases a delightful mix of simplicity and fun, featuring versatile items like graphic tees, hoodies, and sneakers. The brand is especially recognized for its distinctive 'peeping heart' logo. Over the years, it has collaborated with several high-profile names, including an ongoing series with Converse COMME des GARÇONS, as well as partnerships with BAPE,
Nike,
Jordan Brand, and Louis Vuitton.