Utility Key Ring

Meanswhile is a Japanese apparel brand established by designer Naohiro Fujisaki in 2014. Fujisaki conceptualizes fashion as "a tool closest to the body", and these tools are transformed and adapted with wear. The label believes that the essence of fashion comes from each user's unique interaction with the functionality of the garment, and from there comes individual style. The brand boasts a wide range of urban and outdoor apparel such as t-shirts, coats, jeans, and shorts, all aimed to draw out the active character within us. Shop Meanswhile