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Meanswhile is a Japanese apparel brand established by designer Naohiro Fujisaki in 2014. Fujisaki believes that clothes are more than just garments. In his designs, Fujisaki conceptualizes fashion as 'a tool closest to the body." Meanswhile sees the essence of fashion from each user's unique interaction with the functionality of the garment, and from there comes individual style. The brand boasts a wide range of urban and outdoor apparel such as t-shirts, coats, jeans, and shorts, all aimed to draw out the active character within us. Fujisaki won the Tokyo New Designer Fashion Grand Prix in 2016, and Meanswhile has had successful collaborations with other streetwear brands such as Dickies.