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LOSERS
Based in Japan, LOSERS' is a sneaker brand always striving to create things with a sense of iki, or a concept of beauty and perseverance unique to Japan. Marked by the V-shaped design on the toe of each shoe, LOSERS’ sneakers are created by injecting this uniquely Japanese aesthetic into sneakers -- a truly international concept that transcends all borders. Mid-cut, chukka-style sneaker silhouette with suede and leather uppers, stitched colored accents and a modified waffle sole pattern. Available now in leopard or dark black.
We are LOSERS – just like struggling artists, we built our culture from our own ideas and ingenuity, without being given any handouts. And that is how we intend to carry on. Also, as Japanese “LOSERS”, we need to keep a strong conviction and belief in ourselves – that way no matter what life throws our way, even if we are defeated (“LOSE”) we will have no regrets. For us, the word LOSER does not have a negative connotation, but is actually a source of pride. That’s why we chose the name LOSERS. Shop LOSERS
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