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We are LOSERS – just like struggling artists, we built our culture from our own ideas and ingenuity, without being given any handouts. And that is how we intend to carry on. Also, as Japanese “LOSERS”, we need to keep a strong conviction and belief in ourselves – that way no matter what life throws our way, even if we are defeated (“LOSE”) we will have no regrets. For us, the word LOSER does not have a negative connotation, but is actually a source of pride. That’s why we chose the name LOSERS.