Japanese sneaker giant ASICS was founded in 1949 as a small line of basketball shoes but has become particularly famous for their durable running silhouettes such as the Gel Lyte and the Gel-Kayano, making the brand's distinctive crossed stripes design iconic worldwide.
The Asics GEL-Lyte™ V was first introduced in 1993 and is making a triumphant return. This classic running sneaker has a sock-like fit instead of a traditional tongue, which reduces rub while running. They also have a combination leather and mesh upper, GEL Cushioning System, speckled accents on the midsole, and a rubber outsole.
Since its founding in 1949, ASICS has been committed to nurturing the world’s youth through sports in order to contribute to society. The name ASICS was born in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." With a vision to “Create Quality Lifestyle through Intelligent Sport Technology”, the label strikes to provide goods and services that promote healthy and fulfilling lifestyles throughout the world. Shop Asics
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