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Since its founding in 1949, ASICS has been committed to nurturing the world’s youth through sports in order to contribute to society. The name ASICS was born in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." With a vision to “Create Quality Lifestyle through Intelligent Sport Technology”, the label strikes to provide goods and services that promote healthy and fulfilling lifestyles throughout the world.