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A.P.C.

A.P.C. (Atelier de Production et de Création), founded in France by Jean Touitou in 1987, aims to fill the void between streetwear and high fashion, combining contemporary designs with impeccable tailoring. The brand is notable for infusing Parisian cool into its minimalist menswear silhouettes, serving as a stark contrast to brand-obsessed fashion trends and loud logos. A.P.C. has also launched two capsule collections in collaboration with Kanye West.

A.P.C. (Atelier de Production et de Création), founded in France by Jean Touitou in 1987, aims to fill the void between streetwear and high fashion, combining contemporary designs with impeccable tailoring. The brand is notable for infusing Parisian cool into its minimalist menswear silhouettes, serving as a stark contrast to brand-obsessed fashion trends and loud logos. A.P.C. has also launched two capsule collections in collaboration with Kanye West.
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