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A.P.C.

A.P.C. (Atelier de Production et de Création) was founded by Jean Touitou in 1987. Quintessentially French, the brand aims to fill the void between streetwear and high fashion by combining contemporary designs with impeccable tailoring. A.P.C is notable for infusing Parisian cool into its minimalist silhouettes, thus creating a stark contrast to the brand-obsessed fashion trend of loud logos. A.P.C. has been extending its expertise in French-chic luxury fashion to the world via successful capsule collections in collaboration with Lacoste and ASICS.