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Asics
Japanese sneaker giant ASICS was founded in 1949 as a small line of basketball shoes, but has become particularly famous for their durable running silhouettes such as the Gel Lyte and the Gel-Kayano, making the brand's distinctive crossed stripes design iconic worldwide.
The iconic ASICS Tiger GEL-Lyte III was originally released in 1990. Having over two decades of performance heritage, it offers fine design detailing and a padded split tongue to eliminate tongue movement, built on a sleek silhouette. It comes as no surprise our GEL-Lyte III is a fast growing popular choice for sneaker enthusiasts all over the world.
This year marks 30 years since the debut of ASICS' first shoe featuring GEL technology in 1986.
Since its founding in 1949, ASICS has been committed to nurturing the world’s youth through sports in order to contribute to society. The name ASICS was born in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." With a vision to “Create Quality Lifestyle through Intelligent Sport Technology”, the label strikes to provide goods and services that promote healthy and fulfilling lifestyles throughout the world. Shop Asics
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