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Asics
In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.
Beams x Asics collaboration.
Since its founding in 1949, ASICS has been committed to nurturing the world’s youth through sports in order to contribute to society. The name ASICS was born in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." With a vision to “Create Quality Lifestyle through Intelligent Sport Technology”, the label strikes to provide goods and services that promote healthy and fulfilling lifestyles throughout the world. Shop Asics
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