FOCUS: THE CONVENI

THE CONVENI marks Hiroshi Fujiwara's latest retail project, following the success of his previously hyped POOL aoyama and THE PARK・ING GINZA. Located at the GINZA SONY PARK, in Tokyo, THE CONVENI is an experimental pop-up concept modeled after the modern day Japanese convenience store. Offered is a range of collectible fashion items packaged to mimic convenience goods like sandwich packs and soda cans. Featured highlights include Fragment hand-towels in onigiri wrap, hoodies and crewnecks in chip bags, rolled up tees in plastic bottles, tote bags resting inside screwtop fragment-logo soda cans, socks in milk boxes and other assortments of rarefied offerings. Check out the photos above for a look through pieces from THE CONVENI, and click here to visit our digital space.

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