Referred to as the “daytime Studio 54” in the late ’70s, the Fiorucci store on New York’s Lexington Avenue attracted clientele including Keith Haring, Calvin Klein, a young Marc Jacobs and Andy Warhol. Founded in 1967 by Elio Fiorucci, the Italian label exposed Milan to the styles of Swinging London, which is a youth cultural revolution in the ’60s that emphasizes modernity and fun-loving hedonism, and American classics such as the T-shirt and jeans.
Exploring the brand’s complete obsession with playfulness, we created an editorial set against a disco-inspired background. Highlights include the signature “Fiorucci Angels” graphic, high-waisted wide jeans, corduroy puffer vest and more.
Fiorucci is now available at HBX for the first time ever, shop the collection here.