Unlikely

Tokyo-based menswear label founded in 2023 by Shinsuke Nakada, the former creative director of BEAMS and current DAIWA PIER39 creative director. Unlikely puts a spin on American tradition and Ivy League archives, blending deconstructed workwear with oversized silhouettes, playful details, worn-in vibes, effortless layering, and versatile motifs that suit everyday wear.