Get up to 40% off selected full-price styles before they're gone. Use Code: MID2025

Get up to 40% off selected full-price styles before they're gone. Use Code: MID2025

Get the HBX App Follow Us

Unlikely

Tokyo-based menswear label founded in 2023 by Shinsuke Nakada, the former creative director of BEAMS and current DAIWA PIER39 creative director. Unlikely puts a spin on American tradition and Ivy League archives, blending deconstructed workwear with oversized silhouettes, playful details, worn-in vibes, effortless layering, and versatile motifs that suit everyday wear.

Unlikely Unlikely Authentic Graphic Tee "Jogging"

Unlikely Authentic Graphic Tee "Jogging"

Unlikely Unlikely Authentic Graphic Tee "jogging"

Unlikely Authentic Graphic Tee "jogging"

Unlikely Unlikely Team Tee Long Sleeve

Unlikely Team Tee Long Sleeve

Unlikely Unlikely Team Tee Long Sleeve

Unlikely Team Tee Long Sleeve

Unlikely Unlikely Simple Sweat Crew "Central Park"

Unlikely Simple Sweat Crew "Central Park"

Unlikely Unlikely Simple Sweat Crew "Central Park"

Unlikely Simple Sweat Crew "Central Park"

Unlikely Unlikely Simple Sweat Crew "Reserve"

Unlikely Simple Sweat Crew "Reserve"

Unlikely Unlikely Time Travel Trucker Jacket 1977wash

Unlikely Time Travel Trucker Jacket 1977wash

Unlikely Unlikely Old Hunter Jacket

Unlikely Old Hunter Jacket

Unlikely Unlikely Time Travel Jean Wide 1977wash

Unlikely Time Travel Jean Wide 1977wash

Unlikely Unlikely Skater’s Work Pants

Unlikely Skater’s Work Pants

Unlikely Unlikely Souvenir Cap "Jogging"

Unlikely Souvenir Cap "Jogging"

Unlikely UNLIKELY SOUVENIR CAP "EMPIRE STATE"

UNLIKELY SOUVENIR CAP "EMPIRE STATE"

Unlikely Unlikely Souvenir Cap "Central Park"

Unlikely Souvenir Cap "Central Park"

Unlikely Unlikely ”Equipment” 2Day Back Pack

Unlikely ”Equipment” 2Day Back Pack

Unlikely Unlikely ”Equipment” 2Day Back Pack

Unlikely ”Equipment” 2Day Back Pack