Urban Sophistication

Urban Sophistication is a Tel Aviv based brand founded by brother and sister Elad and Neta Yam in 2015. The brand is famous for turning fashion industry and pop culture topics into designs, notable pieces including the LOOKALIKE cap, Fashion Month Tour hoodies, Momager Tour T-shirt, Mental Health Warning phone cases, to name a few. The label has also gained wide support from celebrities like Gigi Hadid, Kris Jenner and Kylie Jenner.