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SJYP
The eponymous label, SJYP was founded in 2006 by husband and wife Steve J. and Yoni P. after they graduated from London's prestigious Central Saint Martins and the London College of Fashion. Winning over actresses and K-pop stars through basics updated with of-the-moment touches of youth culture they won the Coolest Brand in London, Milan, and Paris showrooms in July of 2014. SJYP balances high-end stylishly modern casualwear with a 90s-influenced denim collection.
High street favourites SJYP creates a pure cotton distressed denim jacket equipped with a raw-edged hem and additional scarf detailing.
The eponymous label, SJYP was founded in 2014 by husband and wife Steve J. and Yoni P. Winning over actresses and K-pop stars through basics updated with of-the-moment touches of youth culture they won the Coolest Brand in London, Milan, and Paris showrooms in July of 2014. SJYP balances high-end stylishly modern casualwear with a 90s-influenced denim collection. Shop SJYP
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