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pushBUTTON is a Korean brand founded by Seung-gun Park in 2010. The pop-singer turned designer has a natural inclination to the performative, Park draws inspiration from the bold colors and flamboyance of 80s fashion. Adding an experimental touch, Park gives pushBUTTON's garments its signature look between artistry and commerciality. Easy to mix and match, pushBUTTON's collections have garnered global popularity by maintaining a consumer-friendly wearability. Unique and accessible, pushBUTTON has firmly established itself to be a premier South Korean brand.