ALICE

In 2014, Paloma Wool launched her eponymous label that focuses on the art of getting dressed. The fashion-forward, eco-conscious label presents itself as a creative project where clothing, photography, and creative experiments are at the heart of the brand culture. The label's designs reflect a timeless aesthetics, showcasing vibrant graphics and patterns in minimal, slim silhouettes. As much as the designer's love for all things beautiful, her love for the environment is visible in the entire operational process where carefully sourced local materials and environmentally friendly dye and printing practices are used to demonstrate concerns on ecological health and social justice. Shop Paloma Wool