Paloma Wool

In 2014, Paloma Wool launched her eponymous label that focuses on the art of getting dressed. The fashion-forward, eco-conscious label presents itself as a creative project where clothing, photography, and creative experiments are at the heart of the brand culture. Her love for beautiful designs is evident in her collection such as the Flovi T-shirt and Haya Dress to name a few, showcasing vibrant graphics and patterns in minimal, slim silhouettes. As much as her love for all things beautiful, her love for the environment is visible in the entire operational process where carefully sourced local materials and environmentally friendly dye and printing practices are used to demonstrate her concern on ecological health and social justice.