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MSCHF
MISCHIEF was the first to start an uprising of “street culture” fashion for women in South Korea. Inspired by the ’90s golden era of Hip Hop, South Korean designers Jieun Seo and Jiyoon Jun reimagine their brand into designs they love and make them accessible to female streetwear lovers worldwide.
Ever since its conception in 2010, MSCHF has been leading an uprising of “street culture” fashion for women in South Korea. Designers Jieun Seo and Jiyoon Jun were inspired by the golden era of hip-hop in the 90s to design streetwear that represented strong and cool women. MSCHF lends a voice through fashion to women around the world who want to be themselves. Complete with wardrobe staples such as T-shirts and flared pants, the brand also boasts skirts, jackets, bucket hats, and other accessories. Shop MSCHF
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