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Ever since its conception in 2010, MISCHIEF has been leading an uprising of “street culture” fashion for women in South Korea. Designers Jieun Seo and Jiyoon Jun were inspired by the golden era of hip-hop in the 90s to design streetwear that represented strong and cool women. MISCHIEF lends a voice through fashion to women around the world who want to be themselves. Complete with wardrobe staples such as T-shirts and flared pants, the brand also boasts skirts, jackets, bucket hats, and other accessories.