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KIJUN, with the meaning of ‘standard’ in Korean, is a Seoul-based womenswear label that re-interprets the ‘KIJUN’ of beauty. The aesthetic and inspiration of KIJUN revive from the vibrant 80s and 90s of Seoul. Playful patterns, cuts, and structural details create wearable pieces that reflect the confident and adventurous muse this K-street label thrives for.