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DMY BY DMY is an independent British eyewear brand creating design-led sunglasses for the women of today. Founded in 2018, the brand had a simple goal which was to create high-quality, affordable sunglasses that would stand the test of time, becoming capsule accessories for the modern woman. DMY BY DMY is globally recognized and beloved by fashion icons including Kendall Jenner, Kourtney Kardashian, Gigi Hadid, Bella Hadid and Hailey Bieber. Silhouettes like the Olsen and Preston are revered as trans-seasonal staple accessories, “perfect for anyone looking to elevate their look”.