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Aries is a London-based streetwear brand founded by Sofia Prantera in 2010. After working with cult labels Slam City Skates and Silas, Pantera started Aries as a unisex brand. The non-gendered identity was ahead of its times, so Aries had to focus on womenswear to explore unisex garments. Soon the brand took off with its graphics and rebellious spirit, frequently crossing and blurring the line between luxury and street. By relentlessly challenging the status quo, Aries established its own name as one of the loudest brands in luxury streetwear.