YCH

YCH, founded by Yoon Choon Ho in 2016, blends elegance with boldness, celebrated for its modern feminine designs. This Seoul-based label has gained acclaim at fashion weeks, with pieces worn by both notable Korean and international celebrities like BLACKPINK, Jun Ji-Hyun, and Lady Gaga, embodying fierce style and independence. Dare yourself to stand out with its fashion choices on HBX today.