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The Unbranded Brand

No branding, no washes, no embroidery, no ad campaigns and no celebrities. The Unbranded Brand is a crazy new concept in the world of premium apparel. While other companies compete based on image, expensive ad campaigns and celebrity endorsements, we have decided to do the opposite. Have you ever wondered why jeans cost what they do? Why do some “premium” jeans sell for $250 while others sell for $80? We think overpriced, over-marketed jeans are silly. That’s why we've stripped our jeans down to the core essentials: a great fit, solid construction and top quality selvedge denim. By eliminating all the unnecessary, we're able to sell a better product at a better price. Simple as that.