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No Gore-tex. No Velcro. No reflectors. For anyone who doesn’t want to look like a sad golfer lost in town, here’s a raincoat for you. Plain, simple and understatedly stylish, it’s an updated version of the traditional raincoat worn by generations of Swedish fishermen (and the odd grumpy movie director) until it fell into oblivion when rain gear were eclipsed by the sportswear industry. We make each coat full hearted, quality in every seam and with an anti-depressant attitude letting the owner embrace both melancholy and rain. The ambition is to create the only raincoat you’ll ever need. Whether you’re about town or in the country. Whether it’s a drizzle or a downpour. Whether you’re battling with the forces of nature or just your own inner demons.