Tsugi Shinsei
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Founded in 1948 by Rudolf Dassler, PUMA has gained notoriety for dressing Olympians and top athletes worldwide. From their humble roots, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes.
"Tsugi" means "next" in Japanese, and the Tsugi Shinsei is ready for whatever's next and whatever comes its way. Inspired by Japanese architecture, its progressive design features IGNITE FOAM for cushioning, a unique lace construction, and a fully knitted sock.
- Razor-edged rubber outsole.
- Sculpted tooling and woven heel gore offering support.
- Fully engineered evoKNIT upper with open weave details for lightweight, form-fitting comfort.
- IGNITE Foam midsole for high-rebound cushioning and energy return.
- Dual panel lace closure system for a perfect fit.
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