Praying

Praying, founded in 2020 by Alex Haddad and Skylar Newman in Los Angeles, is a streetwear brand known for its bold, graphic-heavy designs blending pop culture, religious imagery, and irony. Featuring provocative slogans on T-shirts, hoodies, and accessories, it resonates with Gen Z through a Y2K-inspired aesthetic, celebrity fans like Olivia Rodrigo, and collaborations with Gucci Vault and Adidas.