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NEIGHBORHOOD is a Japanese streetwear brand founded by Shinsuke Takizawa in Harajuku, Tokyo. Since 1994, NEIGHBORHOOD has operated on its motto of "Craft with Pride." Rightfully, pride in the premium quality fabrics the brand uses to construct its motorcycle apparel. With superior quality and unique designs, NEIGHBORHOOD is now considered one of the most influential brands in modern contemporary streetwear, often mentioned in the same company as WTAPS, UNDERCOVER and A Bathing Ape.