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Founded in 2015 by celebrity Jaden Smith, MSFTSrep is taking a new creative venture to take its street brand to another level. While keeping the rebellious and counter-cultural attitude close to their heart, the brand is pivoting into a sustainable and socially responsible label-shifting to cruelty-free and eco-friendly manufacturing for a better future and healthier earth. Expect artistic and scientific graphics expressed in monochromatic hues for these creative collectives on HBX.