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Mother

Mother, founded in 2010 by Tim Kaeding and Lela Becker. Famous for its super-soft fabrics and irreverent attitude, their boutique, made-in-L.A. brand is unique for its genius for keeping an indie spirit while still offering fits and washes that appeal to a wide range of women. The brand pushes technological boundaries when it comes to that signature soft denim. Staying modern and relevant amongst the best in fashion while giving women jeans they can live in and look great in.