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From Mismo’s first collection in 2006 to today, husband-and-wife team Adam Bach and Rikke Overgaard have carefully considered every step along the way. Their combined vision for the brand is focused and direct, and in true entrepreneurial fashion they’ve found success using their own map instead of travelling a path dictated by tradition. With backgrounds in market economics and men’s tailoring, Adam and Rikke prove with each Mismo product that contemporary luxury design is possible without a regimented fashion design education. Instead, it’s their unique ability to manifest their memories and experiences into their designs that dictates the elegance and understatement of the brand’s product line.