Lacoste

Founded in 1933 by French tennis player René “The Crocodile” Lacoste, the label’s story was written by challenging tradition. In 1933, René brought a revolution to the courts in the form of a flexible, function polo shirt in “petit piqué” cotton. Well-known for its unmistakable embroidered crocodile logo, the brand has since evolved into a timeless symbol of casual elegance, constructing premium leisurewear staples while upholding its heritage and values of optimism, passion, elegance, bravery and tenacity.