In 2005, Pharrell Williams partnered with Japanese fashion icon NIGO to launch Billionaire Boys Club and ICECREAM. Employing the unique visual language of legendary Japanese graphic designer Sk8thing, the line has since exceeded the expectations of its founders to become a globally recognized brand. Following the mantra “wealth is of the heart and mind, not of the pocket,” Billionaire Boys Club and ICECREAM was created to shake up the connoisseurs of contemporary menswear. Low-top canvas sneakers with lace-up front, metal eyelets and rubber sole unit with contrasting ‘drip’ design. Available now in black, light blue or white.
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