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I Love Ugly.

With the mission to create the "best products in the world", I Love Ugly recreates classic garments with their own special, at times eccentric twist. Since its launch in 2008, the founders Valentin Ozich and Barnaby Marshall of the Auckland-based brand has successfully turned their passion for music, art and illustration into fashion. Leading the contemporary mens fashion game in New Zealand, I Love Ugly is an exciting newcomer in the international fashion scene.