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Huf
San Francisco-based skateboarding brand HUF is nothing if not subversive. The brand's founder Ken Hufnagel grew up in the gritty streets of New York immersed in skateboarding counterculture, and his collections have been heavily influenced by the skateboard mentality of freedom, self-expression and individualism above all. With its fine craftsmanship and timeless designs, HUF is an innovative refinement of utilitarian skateboard style.
This season, the brand has created a series of athletic-inspired looks in honor of the Summer Olympics in Brazil. This t-shirt features the quote "Skate or Don't" printed on the front in eye-catching yellow type, embodying skateboard culture's laidback mindset.
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a LA based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder, the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas. Shop Huf
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