Erik Brunetti’s FUCT label began in 1991, infusing streetwear with sophistication and a good dose of subversive, pop-culture referencing graphics. The first book to celebrate one of the iconic brands of American streetwear. Published to coincide with FUCT's 20th anniversary, with contributions from icons of the street fashion world such as Aaron Rose and Gary Warnett, this beautifully illustrated, comprehensive volume explores the archives of the brand’s products and advertising, as well as Erik Brunetti’s artwork, sketches, and films that continue to inspire and inform the brand. Limited edition signed by Erik Brunetti. Available now.
Founder of OG FUCT, Erik Brunetti has been known for infusing American street wear with sophistication since 1990. The American artist and designer often incorporates various elements and icons of pop culture alongside with anti-government and anti-religion campaigns into his design. In the same league with Stussy, Pop Shop by Keith Haring and Hysteric Glamour from Japan, FUCT was one of the first to popularize such concepts. Shop FUCT
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