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Founder of OG FUCT, Erik Brunetti has been known for infusing American street wear with sophistication since 1990. The American artist and designer often incorporates various elements and icons of pop culture alongside with anti-government and anti-religion campaigns into his design. In the same league with Stussy, Pop Shop by Keith Haring and Hysteric Glamour from Japan, FUCT was one of the first to popularize such concepts.