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ETHOS - Tokyo based contemporary brand ETHOS was founded by two creatives director Keiichiro Yanai and designer Omi Ikeda in 2010. The director Keiichiro Yanai started his career at Japanese fashion imprint UNDERCOVER. He directed the legendary select shop SPACE BUG and the original brand of the store M.W.O.B.H.M. together with his friend designer Kensei Matsuo from 2004. The designer Omi Ikeda started his career at one of the most known select shop MADE IN WORLD. The brand presents the high quality products made in Japan fits with urban lifestyle. All the designs are twisted the basic mens wardrobe with their likes of subculture.