EOTOTO strives to be a brand that puts together polar opposites to give rise to new everyday perspective and value to the wearer. The designs challenge the conventions of traditional garments in addition to ethnic garbs. The collection of EOTOTO offers timeless pieces refined styles with an urban sensibility. Essential design elements include the adoption of traditional elements of ethnic garb of various countries. Amongst the more particular elements of the style is the pattern and the graphics inspired by ethnic motives, such as Native American, Mexican, Tibetan, African and Scandinavian, and reinterpreting these in, for instance, the series of Mexican skull. Use of these elements makes the overall effect of their designs more idiosyncratic. The graphic became instant icon for the brand. The emblem sewn on chino trousers is popular with the general fashion public.