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In 1947, Tsunemi Yonehachi store was established. Wholesaling the US military surplus clothing, it became the first in Japan to import used jeans. With a well experienced, passion and knowledge for denim, they began the production for jeans made in Japan and created their own in-house brand in 1961 called Edwin denim. Now available worldwide, Edwin denim continues to be the leading denim brand out of Japan since their inception. Edwin Watch was created to expand the legacy of Edwin denim, making a classic design, good quality and affordable watch. Inspired by the lifestyle of skateboarders, barbers, tattoo artists, bikers, blue-collar workers, great musicians and artists who gather together to fraternize and exchange an insight into their lives all under one roof in a 1950’s stylized barbershop.