Earl of East is a London-based home fragrance brand founded by Niko Dafkos and Paul Firminhas in 2014. Beginning as a humble passion project with a small market stall in East London, the duo's love for fragrances has built Earl of East into an adored brand. With an affinity for community collaboration, the brand has continuously made forward steps to the global market. The brand's extensive line of candles, incense, home mists, and bath and body products are stocked in over 250 stores worldwide. Moreover, Earl of East boasts successful partnerships with reputed brands such as The Botanist, Mulberry, Canon, Lululemon, and
JW Anderson.