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Diadora comes from a Greek word meaning “to share gifts and honors.” Today, the sporting brand is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy. B. Elite S ITA low-top sneakers with premium leather and suede upper, leather lining and rubber sole unit. Made in Italy. Available now in brown bison.
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