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Parisian-born fashion designer Charaf Tajer, one of the LVMH Prize winners in 2020, launched CASABLANCA in 2018. After collaborative and consultative experiences at Off-White™ and Supreme, Tajer started his life-long dream fashion brand, CASABLANCA. Paying homage to his Morrocan descent, the famed city of Casablanca was where Tajer's parents met, and is now where the label manufactures its garments. Like the city, CASABLANCA is built on Moroccan travel-and-party lifestyle vibes. The label consists of leisurewear-inspired shirts and tailored trousers that combine elegance and comfort with nature and architecture-inspired patterns.